About AtMA
Our History
Learn about the association, its origins and its mission in marketing education.
Atlantic Marketing Association
Supporting Research and Education
The Atlantic Marketing Association began in 1982 as the Mid-Atlantic Marketing Association. Eleven research papers were presented at its first conference, hosted at Albany State College. The organization adopted the Atlantic Marketing Association name in 1985.
AtMA brings together marketing scholars, educators, graduate researchers and practitioners. Its conference offers a forum to exchange ideas, discuss research methods and share teaching practices.
