The purpose of the Atlantic Marketing Association (AtMA) is to foster the dissemination of research and education in the field of marketing and encourage the exchange of ideas among those with similar interests. As part of this mission, the AtMA provides an annual conference as a forum for the presentation and discussion of issues pertaining to the field of marketing and marketing education. The AtMA promotes original research in the field of marketing and makes available to its members information on pedagogical aids for use in marketing education.
