Research track & subject
B2B Marketing
Explore research and education questions related to organisational buying, customer relationships and markets.
Atlantic Marketing Association
Key Questions & Research Themes
This subject area can support discussions about organisational buying, customer relationships and markets. AtMA conferences and publications create opportunities for academic exchange across marketing disciplines.
For a research contribution, clearly define the question, explain your method and show its implications for theory, instruction or practice.
Topic guide: this is an additional educational page, not an announcement of an active conference track or submission call.
