2019 Program At a Glance

Friday, September 27, 2019

8:00AM – 1:00PM
Registration: Gallery

8:00AM – 9:30AM
2.0 AtMA Board of Directors Meeting (Hospitality Room: 534)
2.1 Student Session #3 (Amherst)
2.2 Global Marketing (Stuyvesant)
2.3 Education/Experiential Learning (Vanderbilt)

9:45AM – 11:15AM
2.4 Business-to-Business Marketing/Supply Chain Management (Vanderbilt)
2.5 Social Media Marketing (Amherst)
2.6 Green Marketing/Sustainability & Marketing Strategy (Stuyvesant)
2.7 Student Session #4 (EXETER)

11:30AM – 1:00PM
2.8   Education/Experiential Learning (Stuyvesant)
2.9   Global Marketing & Analytics, Technology, The Internet of Things (Vanderbilt)
2.10 Student Session #5 (Amherst)

1:00PM – 2:30PM
Atlantic Marketing Association Awards Luncheon (Burghley A)

7:00PM – 10:00PM
Registration/Hospitality Suite: 534
Light refreshments (beer/wine/soda) and snacks will be served.

Saturday, September 28, 2019

8:00AM – 9:30AM
3.1 Case Studies/Special Topics (Amherst)
3.2 Consumer Behavior/Retailing & Culture, Identity, and Ethnicity (Stuyvesant)

9:45AM – 11:15AM
3.3 Engagement, Innovation, Impact: AACSB Definition and Faculty Perspective on Implementation Panel (Amherst)

11:30AM – 1:00PM
3.4 Ah-Ha Moments in Teaching, Service, and Scholarship Panel (Amherst)